Meet the team.

Anthony Aarons

Anthony Aarons
CEO & FOUNDER

Entrepreneur, Managing Director and Consultant/Coach with 20 years’ experience in strategic planning, leadership development, sales, risk management, management consulting, communication strategy, learning and development, training, negotiations, organic growth, innovation. International consulting work in the UK, US, France, India and Spain.

Tom Osborn Epifini

Dr Tom Osborn
CHIEF SCIENTIST

Analytics specialist in predictive analytics, machine learning & AI, computer forensic and strategic business analysis. PhD in modeling complex systems. Adjunct Professor analytics and data mining. Consultant in tech R&D, problem identification, optimisation, market econometrics, and innovation assessment, Technology adviser for 5 successful start-ups.

Glenn Butcher Epifini

Glenn Butcher
CHAIRMAN

Former senior executive with Atlassian and Amazon. Instrumental in global software development and implementation. An expert in developing and scaling large teams in complex technology. Glenn is now an Angel Investor and Entrepreneur in the technology space.

Mahé Bastien

Mahé Bastien
PRODUCT DIRECTOR

Combined her career as a marketing strategist (10 years experience working with blue-chip companies: Kimberly Clark, Westpac, Bupa, Priceline, ANZ, Rackspace & startups) with her work as a complementary therapist. Alongside marketing, she has dedicated herself to spiritual studies and brings both into the corporate sphere.

Matthew-Melhuish (1)

Matt Melhuish 
BOARD ADVISOR – AUSTRALIA

35+ year career as one of the most successful leaders in Advertising & Marketing in Australia, Matt co-founded BMF, an award-winning creative agency and ‘Agency of the Decade’. As CEO, Matt led the turn-around of an ASX listed company with multi-brand assets spanning UK, USA and Europe, including the world’s #3 Tech PR firm. Matt uses his deep knowledge and experience to advise Boards, and senior executives across many sectors including consumer goods, NFP, financial services and M&A.

Sandra

Sandra Rehder
ADVISOR – EUROPE

Strategist and consultant. 20+ years of experience as a senior executive in brand communication and brand development/management, as well as operational corporate leadership. Became the first female board member of a listed company in both Germany and the UK. Former elite sportswoman, certified business trainer, organisational/team developer, and a moderator of business symposia.

Max

Max Ryerson
ADVISOR – UK

Business Strategist with 20+ years of experience in digital and innovation. Consulted to major global companies including The Blackstone Group and CohnReznick and advised leadership teams of major enterprises. In the last 7 years, specialised in commercial real estate experience, technology, strategy and marketing.

John Bligh

John Bligh
ADVISOR – AU

Experienced consultant and advisor on major business change initiatives involving the deployment of new technologies. Capabilities for establishing effective governance processes to deliver change programmes. Deep expertise in driving Business Transformation initiatives for improved profitability, better customer experiences and more agile and adaptable processes.

Epifini Richard Jacobs

Richard Jacobs
BUSINESS DEVELOPMENT

Experienced in procurement, sales, business development. Board member and senior executive with public and private sector experience across many industries. Joint founder and owner of SimPPLY.